The Osier
Campaign, Branding, Editorial, Digital
The Osier was our branding proposal for EcoWorld’s Kew Bridge residential complex. The logo, inspired by the area’s willow craft heritage, brings together three bridges referencing Kew Bridge’s successive reconstructions to form a visible willow tree.
The identity extended across web, social, editorial and city-wide campaign assets, with a nature-led colour palette central to the brand expression. Community workshops and eco-conscious events shaped a vision rooted in local history and sustainable living.
